Unless you've been living under a rock, you're no doubt aware of a little series called Halo. It's a decent first person shooter, but there have been better examples of the genre. So why is it that the Halo franchise has become the prime mover for the XBox and now the XBox 360? What has made Master Chief Petty Officer John 117 "an icon for a generation"?
Simple, really. Bungie understands story. They make you believe.
It's an amazing bit of advertising, in my opinion, because it dares to sell the game not on graphics or gameplay, but on the universe that Bungie has crafted.
Anyone with a smidgeon of cultural literacy can pick up on the thematic hints behind the series. The Covenant seek an Ark. The Ark saved life from the Flood. The reason the Covenant wages an unrelenting war on humanity, the reason the Master Chief can interact with the first Halo, the reason the ultimate fate of the universe rests on Earth, is because the gods quite literally created man in their own image.
Even the Master Chief's name has some pretty interesting import - whether intentionally or no. The biblical John was the author of the Gospel of the same name, and the book of Revelations. And what does Revelations 1:17 say?
"And when I saw him, I fell at his feet as dead. And he laid his right hand upon me, saying unto me, Fear not; I am the first and the last:"
Now, I'm not advocating anyone converting to the Church of Halo or anything, but collectively, from the story of a species on the brink of destruction, to the display of battlefield bravery and suffering and on to the frankly messianic portrayal of the Master Chief, Bungie has managed to tap into something that many people find profound and moving.
Critics like Roger Ebert say that games cannot be art, that they're just mindless entertainment. But just this year, I have found myself deeply moved by games that dare to make you think about the nature of free will, about the releationship between a believer and his god, and about the everyday courage of common men and women that can change the course of destiny. If these experiences are without artistic merit, while soulless CGI fests and shallow comedies garner respect simply because they're "film", then I believe artistic merit is vastly overrated.
I believe in Master Chief.
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